A Practical Guide to Maximizing Employee Benefits
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Summary: A strong benefits package is key for attracting and retaining talent, but only if employees know how to use it. Check out this actionable advice to empower your workforce and improve their overall well-being.

In today's competitive landscape, a comprehensive benefits package is more than just a perk—it's a strategic tool for attracting and retaining top talent. But here's the catch: offering great benefits is only half the battle. In the 2025 VSP^® Workplace Vision Health Report, of the 800 employees surveyed, 26% didn't know the name of their company's vision care carrier.¹

Your employees need to understand what's available and feel empowered to use it effectively. Here's where you could make a difference.

Around two thirds (67%) of employers communicate with employees about their vision benefits just two times a year or less, and 85% admit they need to communicate more with employees about their coverage.² Think of it this way: you've built a fantastic toolkit for your team, but they need the instruction manual.

One of the biggest challenges is navigating the often-complex world of benefits. Open enrollment can feel overwhelming, with jargon and a sea of choices. Here's how you can help:

• Break down information into digestible pieces.
• Use clear, concise language, and avoid technical terms whenever possible.
• Consider creating short explainer videos, engaging infographics, or interactive tools to bring benefits to life.
• Visual aids can be incredibly helpful for conveying complex information in a user-friendly way.

Communication is paramount. With so many messages coming at us daily, it's hard for most of us to remember what we read a week or maybe even a few days ago. Foster an ongoing dialogue with your employees. Host informative sessions, interactive webinars, or offer one-on-one consultations to address individual questions and provide personalized guidance. Create a safe space for employees to ask questions and voice their concerns. Proactive communication throughout the year, not just during open enrollment, keeps benefits top-of-mind and ensures employees are aware of all the resources available to them.

Personalization is another key element. Your team is made up of individuals with diverse needs and priorities. Offer a range of benefit options that cater to different life stages, family situations, and health goals. Consider implementing a user-friendly benefits portal that allows employees to customize their selections based on their unique circumstances. This level of personalization not only increases employee satisfaction but also empowers them to take ownership of their well-being.

Maximizing benefits is about more than just utilizing healthcare or retirement plans. It's about cultivating a culture of well-being. Encourage employees to take advantage of wellness programs, participate in vision exams, and prioritize their mental and physical health. By promoting a holistic approach to well-being, you can help your employees thrive both personally and professionally.

Finally, actively solicit feedback from your employees. Conduct surveys, hold focus groups, or simply have open conversations to understand their needs and identify areas for improvement. Use this valuable feedback to refine your benefits offerings and communication strategies. By continuously listening to your employees, you can ensure that your benefits package remains relevant, valuable, and aligned with their evolving needs. Investing in employee benefits is an investment in your company's future. By empowering your employees to use their benefits to the fullest, you're building a healthier, more engaged, and more productive workforce.

The VSP 2025 Workplace Vision Health Report provides valuable insights on how companies can leverage vision insurance to attract and retain top talent.

Download the 2025 Workplace Vision Health Report today and learn how vision benefits can give your company a competitive edge in the talent market.

Prioritize Vision Health—Get the Report

1. 2025 Workplace Vision Health Report: Supporting Better Eye Health for Today's Workforce. Workplace Intelligence Study on behalf of VSP^® Vision Care

2. 2025 Workplace Vision Health Report: Supporting Better Eye Health for Today's Workforce. Workplace Intelligence Study on behalf of VSP^® Vision Care